CreatorPlat
A dynamic platform empowering content creators with comprehensive data analysis, professional profile building, and seamless collaboration to streamline the content creation process and alleviate the challenges faced by users when managing multiple social platforms.
My role
Team of 4 (2 UX Designers & 2 Data Analysts)
User Interviews | Persona Creation | Storyboarding | User Flow Design | Wireframing | Usability Testing
Target Audience
Content Creators; 16 - 40 year olds in USA, India and China
Tools and Duration
Figma, Google Suite | 4 months
What was the Problem?
With the growth of social media and self-media, an increasing number of people have turned into online influencers or content producers and earn money on multiple platforms like TikTok, YouTube, etc. Some data that creators want to obtain and analyze:
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Statistics across multiple platforms
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Number of views
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Number of real-time viewers
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Length of videos watched
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Primary platform of engagement
There is no central control platform to manage/analyze the backend data from different social media platforms.
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These pain points were idenfied through user research in the first stage.
How might we design a comprehensive platform for each user to visualize their data and interact with third parties from all other social media platforms with a smooth user experience?
The Solution
We aim to provide a multifunctional platform to content creators with data analysis tools to excel in this new and upcoming profession. We want to help every content creator find all they require, to boost their media careers, under one roof.
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After the research stage, we ideated five main features to serve as solutions to our problem statement.
PROFESSIONAL PROFILE
A Portfolio for Content Creators
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INTERACTION
Interact with other Content Creators and filter through influx of messages.
COLLABORATE
Collaborate with other Creators across the industry
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ANALYSIS
Comprehensive Analysis of Views, Traffic and Trending Topics
THIRD-PARTY THOCHPT
Matching Content Creators with the Right Sponsor.
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Let's Get Started..
Intuitive Navigation:
A streamlined dashboard with a bottom navigation bar for easy access to key features, ensuring a seamless and user-friendly experience.
Clear Information Hierarchy:
A concise homescreen with a clear information hierarchy, providing quick access to essential features and recent activities, enhancing overall user engagement.
A Professional Profile feature would be used to promote their work history as a portfolio. The profiles will mention their credentials and prior work with sponsors
How did we get here?
Empathise and Understand
We began with only the target audience of content creators in mind. We wanted to understand their problem areas, knowing that they often used multiple platforms to upload their content. We aimed to uncover the specific pain points they encountered in this process. We scoped our product and brainstormed potential solutions. After conducting informal interviews, we identified data analysis across multiple platforms as our target area, focusing on simplifying and optimizing this aspect of their workflow.
With an aim to build an original product, we did not start with a concrete solution but only a specific target audience in mind.
Research
After we had a defined scope, we began researching solutions with the aim of identifying key features to integrate into our app. To achieve this, we conducted user interviews and competitive analyses.
Conducted user research to uncover pain points and validate potential solutions.
Ideate
Building upon our user research insights, we began the ideation phase by narrowing our scope further. Using the data gathered, we identified specific pain points and needs of content creators, allowing us to refine our focus and prioritize key areas for improvement.
We crafted personas and storyboarded to visualize the user experience and map out potential interactions
Developing Personas and Scenarios
Two personas and corresponding scenarios created​.
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With a clear understanding of our users' challenges, we created personas to serve as our primary user archetypes. These personas became the foundation for developing a solution tailored to meet their unique needs and preferences.
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These archetypes encapsulate the diverse experiences, preferences, and aspirations of our target users. By embodying the essence of real influencers, these personas served as guiding beacons in the design process. The scenario design method has helped us remove personal bias from our design and enhanced the information we got from our interviews.
It enabled us to reflect on the kinds of specifications that are crucial and unique to the demands of our users.
Design and Testing Stage
Sketching > Wireframing > Heuristic Evaluation > Low Fidelity Prototypes > Usability Testing > Final Design
Now we started translating our research and ideation insights into tangible solutions.
We followed a structured process to bring our ideas to life and ensure a user-centered solution. We began with sketching, quickly visualizing concepts and exploring various design possibilities. From there, we moved on to wireframing, creating basic layouts and structures for the app. A heuristic evaluation was conducted to identify usability issues early on. We then developed low-fidelity prototypes to test the core functionality and gather initial user feedback. Usability testing played a crucial role in refining these prototypes, as we iterated based on user insights. Finally, we arrived at the final design, a polished and user-friendly solution tailored to the needs of content creators.
Usability Testing on Lo-Fi Prototypes
Next we embarked upon conducting usability tests, where real users navigated the labyrinth of our lo-fi prototypes. This crucial stage involved invaluable feedback that shaped the user interface, ensuring it resonates seamlessly with our diverse audience.
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The user's experience is the compass guiding our design decisions, and this testing phase was pivotal in refining the path ahead.
The following are the design decisions we concluded based on the analysis
Diversify User Profiles:
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Introduce content creator and sponsor pages for easy navigation.
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Consider adding breadcrumb navigation for clear progress tracking.
Streamline for Efficiency:
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Reduce redundancies and improve uniformity.
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Optimize navigation by simplifying call-to-action buttons and steps.
Prioritize User Experience:
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Focus on creating a minimalist design for enjoyable navigation.
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Lessen cognitive load by eliminating unnecessary elements during user interaction.
Are you ready for it?
This wasn't just a platform; it was a tailored space for creators to thrive. Beyond being a mere platform, it stands as a testament to our unwavering dedication and the fusion of diverse talents that birthed this visionary space.
Crafted for Triumph: More than just a digital space, Creatorplat emerges as a meticulously crafted ecosystem, tailored for creators to not just exist but to thrive. Every pixel, every interaction speaks volumes of the thoughtful design process that went into sculpting an environment conducive to boundless creativity.
Based on the testing and analysis, we made final changes to the design.
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Charting the Course Ahead: Navigating Future Horizons
As we cast our gaze towards the horizon, the completion of Creatorplat's initial design phase signals not an end but a transition to the next chapter. The journey continues with a commitment to refining and expanding Creatorplat's capabilities. Key next steps include:
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Continuous User Testing: A perpetual cycle of user testing ensures that Creatorplat remains finely tuned to evolving user needs and preferences.
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Feature Expansion: Explore opportunities to enhance Creatorplat's feature set, providing creators with even more tools to manage, collaborate, and thrive.
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Accessibility Focus: Ensure that Creatorplat is accessible to a diverse user base, considering factors such as usability, inclusivity, and ease of use.
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Community Building: Foster a vibrant Creatorplat community where creators can connect, collaborate, and share insights, further enriching the platform's ecosystem.
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THANK YOU for taking the time to view my work. Please feel free to get in touch or leave some feedback!
Crafting Ideas: Unveiling Paper Prototypes
We proceded to craft paper prototypes to breathe life into our platform. This section illuminates the initial sketches and designs that formed the backbone of our user interface. Each stroke on paper encapsulated the evolution of features, the refinement of interactions, and the shaping of a user-friendly environment.
Sketching and paper prototyping helped us quickly hash out our ideas..
